Our websites and mobile apps (collectively, the “Services”) use cookies and similar technologies to ensure that we give our visitors the best possible experience by providing you personalized information, remembering your marketing and product preferences, and helping you obtain the right information. This Notice describes how McAfee, our affiliates, and our partners use cookies and similar technologies for these purposes.
What Technologies Does McAfee and Its Partners Use?
Like many services, we and our partners use cookies and similar technologies to do things like provide and improve your experience and to customize advertising. The cookies and similar technologies we and our partners use include the following:
- Cookies. Cookies are small files—usually consisting of letters and numbers—placed on your browser or device when you visit a website. Cookies are widely used to help facilitate the operation of websites, to help them work more efficiently, and to provide analytic information.
- SDKs. SDKs are blocks of code provided by our partners that may be installed in our mobile applications. SDKs help us understand how you interact with our mobile applications and collect certain information about the device and network you use to access the application or the other applications installed on your device. SDKs often share the mobile advertising identifier assigned to your device (called “IDFA” or “ID for Advertising” on Apple devices and “Advertising ID” on Android devices) with our partners.
- Flash Cookies. A Flash Cookie is a small data file placed on a computer using Adobe Flash or similar technology that may be built into your computer or downloaded or installed by you to your computer. We use these technologies to personalize and enhance your online experience, facilitate processes, and personalize and store your settings. Flash cookies may help our website visitors to, for example, set volume preference associated with a video experience, play games, and perform surveys. They help us improve our sites by measuring which areas are of greatest interest to guests. Click here to learn how to manage privacy and storage settings for Flash cookies.
- Web Beacons. A web beacon is a very small clear picture file used to keep track of your navigation through a single website or a series of websites. They may also be referred to as “web bugs” or “clear gifs.” Web beacons may be used with cookies to gain an understanding of how a website’s users navigate through the website.
- Local Storage. Local storage includes HTML5 local storage and browser cache. These technologies allow us to store data locally on your browser or device.
McAfee and its partners and service providers use different types of cookies, as follows:
| Category | Purpose |
|---|---|
| Essential | These cookies are required for the operation of our Services (for example, to enable you to log into secure areas of our website or use a shopping cart). These cookies enable you to move around the Services and use their features. |
| Customization | These Cookies are used to recognize you when you return to our Services. This enables us to personalize content for you, greet you by name, and remember your preferences (for example, your choice of language or region). |
| Analytics and Research | These cookies allow us to analyze activities on our Services in order to improve and optimize the way our Services work. For example, we may use these cookies to ensure that visitors can easily find the information they are looking for. |
| Advertising | These cookies record your online activities, including your visits to our Services, the pages you have visited, and the links and advertisements you have clicked. These cookies allow us to deliver advertisements and other communications to you that are more relevant to your interests. |
What Are My Choices with Respect to Cookies and Similar Technologies?
You have a variety of choices with respect to the use of cookies and similar technologies:
- You can decide whether or not to accept cookies by using your browser’s settings. You may also be able to remove cookies from your browser. For more information about how to manage browser cookies, please follow the instructions provided by your browser. Please note that if you block all cookies, it may affect the functionality of our websites.
- The advertising technology partners with which we partner may provide you the option to opt out of the use of information about your website visits and app usage for purposes of serving ads that are targeted to your interests. You can learn more about interest-based advertising and how to opt out of the use of your web browsing activity for interest-based advertising purposes by visiting these sites: Digital Advertising Alliance, the Network Advertising Initiative, and the Interactive Advertising Bureau (IAB) Europe.
- If you are a resident of California or Colorado, you can turn on the Global Privacy Control (GPC) to opt out of the sale or sharing of your personal information for cross contextual advertising. Learn more at the Global Privacy Control website.
- You may opt out of the use of information about your mobile app usage for purposes of serving ads that are targeted to your interests through your device settings (called “Limit Ad Tracking” on iOS devices and “Opt Out of Interest-Based Advertising” or “Opt Out of Ads Personalization” on Android devices).
- Certain McAfee products are made available for free. In order to keep these products free, we may use information about websites you visit or the mobile applications you use to show you ads that are targeted to your interests. We do this by sharing information about your device—such as your device and advertising identifiers, together with web browsing activity or app usage—with select partners. This information does not identify you personally and we contractually prohibit the partners from using the information we provided to attempt to identify our users. You can opt out of the use of your information for this purpose in the settings of the products that include this data sharing.
- Finally, we participate with the Facebook Audience Network, which provides a way for companies to display their ads to Facebook users in apps and websites that are also part of the network. Facebook helps tailor the ads so that they are relevant and useful. You can use Facebook’s ad preferences tool to view and change your preferences, including whether you receive these tailored ads, on our website and apps.
How Does McAfee respond to a Do Not Track Signal?
There is currently no industry agreed upon response to a Do Not Track signal. At this time, McAfee Services and Sites do not respond to a user’s Do Not Track signal.
How to Contact Us
If you have any questions about how we use cookies and similar technologies, you can contact us using the information below. Please include your contact information and a detailed description of your concern.
In the United States by writing to us at:
McAfee
Attn: Legal Department – Privacy Office
6220 America Center Drive San Jose, CA 95002 USA
In the European Economic Area by writing to us at:
McAfee, Legal Department
2000 City Gate
Mahon
Cork
Ireland
T12 RRC9
You have the right to make a complaint at any time to the Data Protection Commissioner, the Irish supervisory authority for data protection issues, at https://www.dataprotection.ie/docs/Home/4.htm.
In Japan by writing to us at:
Personal Data Protection Manager
McAfee Co. Ltd.
Dai-ichi Life Hibiya First,
1-13-2 Yurakucho,
Chiyoda-ku,
Tokyo 100-0006 Japan